A PSA campaign case-study addressing the need for gender empathy. Despite a long history of the feminist movement, this country still lives in a society where a woman's appearance matter more than what is within. The Re:Project aims to bring awareness and remind people about the importance of women's individualities. The public service advertising campaign aims to redefine how one views women through challenging misogynistic stereotypes that have been self-perpetuating for decades. It's time to redefine the standards and reeducate the masses. It's time to react.
Collaboration with Nika Ma, Erika Yokoi, Karen Chen.
Contributed to art direction, copywriting, web portal and system design.

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